Their job: being present where your customers talk to you, at the hours when you can't. Posting at the right time, replying fast, asking the happy customer for a review.
Two steady posts beat a monthly burst: they keep the calendar, at the hours when your audience is really watching.
« Are you open on Sunday? », « Do you cater for groups? »: a reply within the hour, in your voice, even on Sunday night.
Bill paid, job delivered, happy customer: the request goes out that same evening with the direct link. Every happy customer becomes a review.
The recurring questions, the compliments, the friction: it all goes up to the Director to feed the week's plan.
Start with the audit: 2 minutes, no credit card, a 7-page report.
