Their job: writing everything your business publishes, in your voice. Posts, pages, newsletters, review replies: if it's written and public, it's them, and it sounds like you.
From what you've already written and from what you approve or correct, they calibrate yours: direct, warm, technical, whatever is right for you.
Posts for social, pages for your site, articles that rank on what your customers type: briefed every evening by the Director and the Marketing Analyst.
The 5-star gets a personal thank-you, the 2-star a calm reply that reassures the next 50 readers. Within 48 hours, always in your voice.
Nothing goes public without your thumb. You fix a turn of phrase once, they remember it forever.
Start with the audit: 2 minutes, no credit card, a 7-page report.
