Why agencies cost what they cost
An agency isn't dishonest: it's expensive by design. Offices, salaries, project managers, and your file in a stack of twenty clients. For a small business to be profitable for them, they have to bill at least 1,500 euros a month, often for a few real hours of work. The problem isn't the quality, it's the cost structure, and you're the one funding it.
A team that works at night has neither offices nor a stack of files: it has your business, its numbers, and the obligation to show you every morning what it produced. It's that daily transparency, more than the price, that shifts the balance: you no longer buy a quarterly promise, you read a daily result.
The right reflex before signing anything
Whether you choose an agency, a freelancer or Markus: take stock first. The free audit rates your site, your Google listing and your reviews in 2 minutes, and tells you where you're losing customers today. It's also an excellent brief to give any provider, even if it isn't us.
