Marketing direction

The Director.

This is who you hire when you take on Markus. Their job: turning your owner's goal (« fill the room », « bring in quotes ») into a work plan for the whole team, and reporting back to you every morning.

The Director
In concrete terms

What they do, every night.

01

Sets the week's course

From your goal and yesterday's numbers, they decide what comes first: the Google listing before Instagram, reviews before ads. Not everything at once, in the right order.

02

Hands out the work

Every evening, they brief the Copywriter, the Designer, the Community Manager and the rest: who does what tonight, and for what expected result.

03

Weighs your constraints

Annual closure, a rush, a tight budget: they adapt the plan to your real life as an owner, not to a theoretical calendar.

04

Writes the morning report

Short, in plain language: what got done, what it brought in, what they suggest next. With the counted numbers next to what you pay.

What you read in the morning
  • The morning report, readable in 2 minutes
  • The week's plan, revised with the results
  • The decisions to approve, never more than 2 or 3

Works hand in hand with:

The Director starts on the very first night.

Start with the audit: 2 minutes, no credit card, a 7-page report.

Analyze my business
The Director