Their job: knowing what's happening around your business while you work inside it. Your competitors, your customers, your area: they watch it all, and turn it into concrete opportunities.
New arrivals in your area, price changes, offers that are taking off: you know before it shows up in your numbers.
Google searches in your area, questions asked in reviews, trends in your trade: they turn it into topics to cover and pages to create.
Seasons, holidays, local events: they put them on the calendar weeks ahead so the team prepares instead of scrambling.
Every analysis ends in a simple recommendation: « here's what we should do, here's why ». Never a 40-page report.
Start with the audit: 2 minutes, no credit card, a 7-page report.
